Curated Commerce Platform · East London

Discover brands that make life feel a little joyful.

Find My Mood discovers and curates Korean and global lifestyle brands — connecting them with consumers in the UK, Europe, and beyond.

We don't just sell products. We find the story, build the trust, and make the introduction.

Explore brands Read the journal →
🇰🇷 Origin Korea Seoul-based sourcing
🇬🇧 Primary market United Kingdom East London HQ
🇪🇺 Expanding to Europe DE · FR · NL + more
🌏 Also UK / EU → Korea European brands East

What we carry

Four categories, one point of view

Browse all →
🌿
Beauty
  • Korean skincare
  • Wellness beauty
  • Emerging brands
🏡
Lifestyle
  • Home objects
  • Stationery
  • Wellness products
  • Small everyday objects
🧦
Wearables
  • Socks
  • Pyjamas
  • Organic cotton bedding
  • Everyday essentials
Seasonal
  • Maison & Objet finds
  • Independent brands
  • Limited collections

Featured partners

Brands we stand behind

View all →
Launch partner · Beauty

Renoderm

Healthy skin starts with recovery.

Skin-friendly formula Post-workout comfort Natural finish Long-term routine
Shop collection (coming soon)

Why we chose Renoderm

처음 이 제품을 만난 건 피부가 예민해졌던 시기였습니다. 수년간 직접 사용해온 제품 중 가장 만족했고, 영국 시장에서도 충분한 가능성이 있다고 판단했습니다.

We chose Renoderm because we've used it ourselves for years — through workouts, long days, and sensitive-skin phases. It's the kind of product you stop noticing because it just works.

  • Skin-friendly formula — gentle enough for sensitive skin
  • Natural finish that doesn't feel heavy or overdone
  • Comfortable through workouts and long days
  • Designed for long-term, everyday use — not a quick fix

"This isn't a product that covers your skin — it works alongside your skin's recovery process. That distinction matters to us."

— Candy Kim, Founder & Curator
This isn't a product that covers your skin — it works alongside your skin's recovery. — Candy Kim, on why Renoderm became our first partner

More brands in discovery

Lifestyle
Brand TBA
Evaluating · Q3 2026
Wellness
Brand TBA
In conversation
Home objects
Maison & Objet finds
Paris, Sep 2026
Beauty
Brand TBA
Watching closely

How we work

Two directions. One platform.

FMM operates as a bridge — moving the best of Korea into UK and European markets, and introducing European brands to audiences in Korea and Asia.

🇰🇷 → 🇬🇧 🇪🇺

Korea to UK & Europe

Korean brands,
meeting their UK moment.

We identify Korean beauty, lifestyle, and fashion brands with strong potential in the UK and EU — and act as their trusted entry point. From sourcing to storytelling to shelf.

  • Korean skincare & wellness beauty
  • Lifestyle objects & everyday accessories
  • Fashion — caps, apparel, basics
  • Seasonal & Maison & Objet finds
🇬🇧 🇪🇺 → 🇰🇷

UK & Europe to Korea

European brands,
finding their Korea chapter.

The reverse is just as true. We're building the relationships and local knowledge to introduce carefully chosen European brands to Korean and Asian consumers who are ready for them.

  • Independent European lifestyle brands
  • Slow living & home objects
  • Maison & Objet sourced finds
  • Premium fashion & accessories

The Journal

Stories behind the shelf

All entries →
Founder notes
Why we brought Renoderm to the UK
A personal story about skin, trust, and what it really means to stand behind a product you've used for years — not because you were sent it, but because you sought it out.
Read more →
Korean beauty
5 Korean beauty brands we're watching in 2026
From Seoul's indie scene to brands quietly building international presence.
Read more →
Discovery · Paris
Maison & Objet 2026: what caught our eye
A buyer's notes from Paris — brands we met, objects we loved.
Read more →
Lifestyle
A better morning routine
The small products and rituals that quietly changed how mornings feel.
Read more →
East London
What's in my gym bag right now
Real products, actually used. No PR boxes, no gifted items.
Read more →

A platform built on
taste, not inventory.

Find My Mood isn't a marketplace. It's a point of view. We discover brands we genuinely love — test them, understand them, find their story — and then make the right introduction.

We're not competing with Amazon on price. We're building a curated bridge between Korean and global lifestyle culture, and the people in the UK and Europe who are ready for it.

Curated Commerce Editorial Platform Korea ⇄ UK / EU East London HQ
CK
Candy Kim
Founder & Curator · East London

"I spent 15 years in enterprise relationships — learning what it means to truly understand what someone needs before recommending anything. Find My Mood is that same instinct, applied to the brands and products I actually love."

For brands & founders

Ready to cross a border?

We work with a small number of brands each year — Korean brands entering the UK and EU, and select European brands exploring Korea. If that sounds like you, let's talk.