Curated Commerce Platform · East London

Discover brands that make life feel a little joyful.

Find My Mood discovers and curates Korean and global lifestyle brands — connecting them with consumers in the UK, Europe, and beyond.

We don't just sell products. We find the story, build the trust, and make the joyful introduction.

Explore brands Read the journal →
🇰🇷 Origin Korea Seoul-based sourcing
🇬🇧 Primary market United Kingdom East London HQ
🇪🇺 Expanding to Europe DE · FR · NL + more
🌏 Also UK / EU → Korea European brands East

What we carry

Four categories, one point of view

Browse all →
🌿
Beauty
  • Korean skincare
  • Wellness beauty
  • Emerging brands
🏡
Lifestyle
  • Home objects
  • Stationery
  • Wellness products
  • Small everyday objects
🧦
Wearables
  • Socks
  • Pyjamas
  • Organic cotton bedding
  • Everyday essentials
Seasonal
  • Maison & Objet finds
  • Independent brands
  • Limited collections

Featured partners

Brands we stand behind

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Launch partner · Beauty

Renoderm

Healthy skin starts with recovery.

Skin-friendly formula Post-workout comfort Natural finish Long-term routine
Shop collection (coming soon)

Why we chose Renoderm

처음 이 제품을 만난 건 피부가 예민해졌던 시기였습니다. 저보다 더 예민한 피부를 가진 친구가 피부과에서 추천을 받았다며 작은 샘플을 저한테 선물해줬어요. 화장품 트렌드는 유난히 빠르게 바뀌고 있지만 피부 진정과 보습에 포커스해온 레노덤의 BB 쿠션은 몇 년이 지나도 늘 제 화장품 파우치에 함께하고 있습니다.

제품은 리뉴얼 되어가고 저는 나이가 들어가고 있지만, 아직도 가끔 누군가가 왜 이렇게 피부가 좋냐고 물어보면 자신 있게 한 번 써보라고 추천하거나, 한국 다녀올 때마다 많이 사서 직접 주변 친구들한테 선물하기도 했던 제품이에요.

We chose Renoderm because we've used it ourselves for years — through workouts, long days, and sensitive-skin phases. It's the kind of product that gives you a glow while you don't look like you're putting in too much effort. SPF protection, skin barrier support, and that lit-from-within look — not from make up, but from actually looked-after skin. With so many sensitive skin types and such an active culture here in the UK, we knew it would find its people.

  • Skin-friendly formula — gentle enough for sensitive skin
  • Natural finish that doesn't feel heavy or overdone
  • Comfortable through and after workouts, good to reapply on long days
  • Designed for long-term, everyday use — not a quick fix

"I've bought this for so many friends over the years. That's always been my real test — if I'm excited to give it as a gift, it belongs here."

— Candy Kim, Founder & Curator
This isn't a product that covers your skin — it works alongside your skin's recovery. — Candy Kim, on why Renoderm became our first partner

More brands in discovery

Lifestyle
Brand TBA
Evaluating · Q3 2026
Wellness
Brand TBA
In conversation
Home objects
Maison & Objet finds
Paris, Sep 2026
Beauty
Brand TBA
Watching closely

How we work

Two directions. One platform.

FMM operates as a bridge — moving the best of Korea into UK and European markets, and introducing European brands to audiences in Korea and Asia.

🇰🇷 → 🇬🇧 🇪🇺

Korea to UK & Europe

Korean brands,
meeting their UK moment.

We identify Korean beauty, lifestyle, and fashion brands with strong potential in the UK and EU — and act as their trusted entry point. From sourcing to storytelling to shelf.

  • Korean skincare & wellness beauty
  • Lifestyle objects & everyday accessories
  • Fashion — caps, apparel, basics
  • Seasonal & Maison & Objet finds
🇬🇧 🇪🇺 → 🇰🇷

UK & Europe to Korea

European brands,
finding their Korea chapter.

The reverse is just as true. We're building the relationships and local knowledge to introduce carefully chosen European brands to Korean and Asian consumers who are ready for them.

  • Independent European lifestyle brands
  • Slow living & home objects
  • Maison & Objet sourced finds
  • Premium fashion & accessories

The Journal

Stories behind the shelf

All entries →
Founder notes
Why we brought Renoderm to the UK
A personal story about skin, trust, and what it really means to stand behind a product you've used for years — not because you were sent it, but because you sought it out.
Read more →
Korean beauty
5 Korean beauty brands we're watching in 2026
From Seoul's indie scene to brands quietly building international presence.
Read more →
Discovery · Paris
Maison & Objet 2026: what caught our eye
A buyer's notes from Paris — brands we met, objects we loved.
Read more →
Lifestyle
A better morning routine
The small products and rituals that quietly changed how mornings feel.
Read more →
East London
What's in my gym bag right now
Real products, actually used. No PR boxes, no gifted items.
Read more →

A platform built on
taste, not inventory.

Find My Mood isn't a marketplace. It's a point of view. We discover brands we genuinely love — test them, understand them, find their story — and then make the right introduction.

We're not competing with Amazon on price. We're building a curated bridge between Korean and global lifestyle culture, and the people in the UK and Europe who are ready for it.

Curated Commerce Editorial Platform Korea ⇄ UK / EU East London HQ
CK
Candy Kim
Founder & Curator · East London

"I spent 15 years in enterprise relationships — learning what it means to truly understand what someone needs before recommending anything. Find My Mood is that same instinct, applied to the brands and products I actually love."

For brands & founders

Ready to cross a border?

We work with a small number of brands each year — Korean brands entering the UK and EU, and select European brands exploring Korea. If that sounds like you, let's talk.