Our philosophy
Every product here is something we'd genuinely tell a friend about. Not a curated shelf built for margin — a list built the way you'd text a recommendation to someone you care about.
If we wouldn't put it on our shelf, in our bathroom, on our desk — it doesn't belong on this platform. The bar is simple: would we actually own this?
The final test: would we tell someone we care about to buy this? Not as a professional endorsement — as a genuine, personal recommendation with no agenda behind it.
How this started
The things we bring to Find My Mood are the same things we'd put in our own spaces, use in our own routines, and tell our friends about over coffee. Not because we're in the business of selling them — but because we genuinely believe they make everyday life feel a little joyful.
Find My Mood didn't start as a business plan. It started with a product I kept reaching for — Renoderm — during a period when my skin needed something that actually worked, not something that was trending.
After 15 years in enterprise relationships across Asia and Europe, one thing became clear: the most durable connections are built on genuine trust, not pitch. People trust people who've actually been where they are.
That's all this is, really. Finding good things. Bringing them closer. Passing them on.
I spent 15 years building relationships in enterprise — learning that the only thing that lasts is genuine trust. Find My Mood is that same instinct, applied to the brands and products I actually love.
Our process
We find brands through personal use, travel, peer networks, and events like Maison & Objet — not through inbound pitches or PR.
We use the product ourselves — in real life, over real time. No PR samples reviewed in a week. It earns its place by actually being good.
We learn the brand's story, values, and supply chain. If the product is good but the brand doesn't hold up, it doesn't make it.
We bring it to the right audience — in the UK, EU, or Korea — with the full story of why we chose it. Not a product listing. A proper introduction.
What we are — and aren't
We don't carry hundreds of brands. We don't chase trending products. We don't take gifted items in exchange for placement.
We carry a small number of brands we genuinely stand behind. Every product has a story. Every recommendation is real.
We're not a reseller chasing margins. We build real relationships with our brand partners — and those relationships show in the quality of what we bring.
Korea ⇄ UK ⇄ Europe. The right brand, to the right audience, with the right introduction.
Our mission
Find My Mood is a Curated Commerce Platform — discovering Korean and global lifestyle brands and connecting them with consumers in the UK, Europe, and beyond. We don't just sell products. We find the story, build the trust, and make the introduction.